As a digital thought leader for media brands such as Viacom (MTv, BET & Comedy Central) , A&E Networks and Weider Publications (Men's Fitness magazine & Muscle & Fitness) web-prenuer PATRICK TALIAFERRO has managed, launched and spearheaded digital initiatives for hundreds of brands, celebrities and personalities. He began his media career as a writer/editor for Gotham, Vibe and Spin magazine and ended up launching his brand rockaCANDY when he couldn't find a web guy that was also cool -- that was over a decade ago.